Absolutely! If you opt for this, I would suggest that both you and your team member show up for the story development call. Your team member will then be able to use the recording and the notes, along with the training documents, to write compelling pitches. 🙂 I also recommend working with a team member who has decent writing skills.

Once you have gone through Module 3 – The Pitch Anatomy (even if you jump ahead). While this isn’t essential, it’ll give you a good sense of what the pitch structure looks like before the call.

If you want to, then sure. Some of my clients prepare and we end up with totally different story angles — so it’s not necessary. I do recommend that you have a decent idea of what sort of audiences you want to get in front of and, of course, what your objectives for your podcast publicity campaign are.

A good framework is four weeks with about three to four hours of “work” a week. (You will have to keep putting in some hours after you’re done – in terms of pitching and following up with podcast hosts.) However, it can take a lot less time or a lot longer, depending on how much work you are putting into this.

The training intensive is designed with enough built-in support that means… well, you shouldn’t. 😉 If you have any questions, you can pop them in the Slack group that both myself and the community respond to. If you REALLY need a one-on-one, you can pop me an email and I’ll send you a reduced consulting rate.

Here’s what you are risking: 1) the financial investment and 2) your comfort zone. Podcast guesting is a fantastic way of improving your messaging and communication skills. So even if you have a small platform or you are still working on your messaging, you are almost guaranteed to land guest placements on smaller podcasts. This gives you public speaking exposure and networking opportunities that will serve you as you grow and start pitching more competitive shows. (I have helped many entrepreneurs build publicity strategies from the beginning stages of business. Many of them started small and are now booked out on the top 1% podcasts.)

I have clients who saw an immediate return on investment (listeners’ buying into their programs or being invited to deliver keynotes). For other clients, it took almost a full year before they were seeing hard cash from podcast interviews. This largely depends on how competitive the shows are, how compelling your stories are, whether you are solving an expensive problem, and your marketing ecosystems. In this training intensive, I’ll teach you how to nail these four categories so that you are maximizing your return on investment.

You can become a podcast guest with nothing more than a stable internet connection and basic earphones (I’ve done it). Although, many podcast hosts appreciate a decent microphone and occasionally, a host requests this. A decent microphone shouldn’t set you back by more than $50 or so dollars. You can check out some suggestions here: https://www.thepodcasthost.com/equipment/the-best-podcasting-microphones-on-the-market/#smartlav.

I have put a lot of work into building out a transparent overview of the program and I have implemented a careful vetting process. I urge you to think hard before opting to purchase this program because, at this point, we are unable to issue refunds (due to non-refundable costs such as team salaries and referral fees). So no, right now, we don’t issue refunds. 🙂