Pitch Your Power

10X Your Audience Using the Power of Podcast Guesting through Bite-Sized Lessons & Live Training

about PITCH YOUR POWER

Dreamt of being a

prominent podcast guest?

Have you ever wondered what the most popular speakers, consultants, and authors’ secret was to securing guest speaking spots on top podcasts?

Do they have some magic formula or relationship the rest of us don’t have access to?

Nope. They have nailed the process of cold outreach. I will to teach you how.

 

Click to listen to my client, Kelli Thompson’s, interview

Click to listen to my client, Susan Hyatt’s, episode

Click to listen to my client, Jill Griffin’s, episode

Click to listen to my client, Eleanor Beaton’s, episode

“There’s no fluff and filler here. Every sentence Alice says in the lessons delivers tangible advice for gaining publicity for getting your product or service out there. I don’t feel intimidated by the prospect of pitching podcasts anymore after Alice’s lessons. I am so excited to apply what I’ve learned and pitch some podcasts to increase my reach ahead of my next launch.”

As a seasoned publicist, I’ve learned that the secret to great publicity comes down to two things:

I am going to teach you, or someone on your team, how to master both

Do you relate?

But you don’t have the time, energy, or capacity to start learning podcast pitching strategies from scratch

If this is you, it’s time to look into Pitch Your Power — An Expert Training to Increase Sales Using the Power of Podcast Guesting

Is this happening?

You have tried pitching yourself to podcasts but it’s time-consuming, inefficient, and not yielding the results you hoped for

You are a speaker but it’s impossible to get the magic of your work across in a cold pitch

Or you simply don’t have the time or energy to get started

You have no idea what shows are worth pitching or where your target audience is hanging out

Just thinking about the time commitment involved in figuring it all out, on your own, gives you a headache

Increase your sales by landing coveted guest spots in competitive and global podcasts

The Hustling Writers Approach acts as connective tissue between you and a primed, warm audience that is perfect for your offer 

Our informed approach has evolved from customized work with women coaches, therapists, executive suite leaders, authors, and keynote speakers who have a socially-driven mission

An effective publicity strategy that will yield a powerful return on investment is not about clout, prestige, or throwing *ungodly* amounts of money at a fancy PR agency 

An effective publicity strategy is about knowing your place in the market and positioning yourself with pitches that combine story, data, and transformation

You have a big mission and I am here to make sure that the world hears it​

Many people think they will get invited onto their dream podcast when they hit random and absurd goals, like having 100K followers, which will give them the appropriate “credentials”. This is not true.

We have placed our clients on over 500 podcasts and it was never the clout that got them on. It was their story

How will this training intensive help me?

Strategy

We have tried-and-tested strategies that we are continually adapting and evolving to ensure our clients’ pitches are hand-selected by the hosts of competitive podcasts...

Storytelling

Alice brings a background in journalism, professional ghostwriting skills, and bylines in global publications like HuffPost, Business Insider, Refinery29, and many more...

Service

This isn’t a hands-off training intensive. It comes with a 60-minute story-development call, two rounds of edits, and a built-in Slack community that include monthly rejection..

Some of the ROI our clients have seen:

Instant purchases of high-ticket offerings (up to $20K) after listening to an episode

Invitations to deliver high-paying keynotes or webinars (up to $15K)

New business relationships and partnerships with high-profile podcast hosts

Thousands of new email list subscribers or social media followers

Guest invitations to other (sometimes bigger) podcasts

Invited onto national TV segments or radio shows

Why podcast publicity?

off all US comsumers listen to podcasts (Statista)
0 %
of podcast listeners complete the entire episode (MIDAS Survey)
0 %
of podcast listeners take action based on the adverts they hear (NPR)
0 %

How do I know if I am ready for Pitch Your Power?

Our mission is to make publicity easy and accessible for underrepresented women entrepreneurs at every stage of their business

You don’t need to have scaled to a gazillion figures or have a bazillion LinkedIn followers

But I do have two asks:

You have an important mission

In other words, you know exactly why your business exists and what purpose it serves

I want you to get a return on investment from your publicity efforts and the best way to do this is by having a strategy that is anchored in a mission

(For example, if you write a compelling pitch about a productivity routine that helps you manage your ADHD but this isn’t rooted in a business mission that is related to ADHD or productivity, it’s unlikely that you will yield a great return on investment from this interview)

You have an effective marketing ecosystem

In other words, you know exactly why your business exists and what purpose it serves

I want you to get a return on investment from your publicity efforts and the best way to do this is by having a strategy that is anchored in a mission

(For example, if you write a compelling pitch about a productivity routine that helps you manage your ADHD but this isn’t rooted in a business mission that is related to ADHD or productivity, it’s unlikely that you will yield a great return on investment from this interview)

What’s included?

Lesson 1

Identify Your Position

Lesson 2

Find The Right Podcasts

Lesson 3

The Pitch Anatomy

Lesson 4

After The Pitch

Lesson 5

60-Minute Story-development Call

Lesson 6

Two rounds of developmental edits on your pitches

Lesson 7

Slack community

Lesson 8

ONE "Master Workbook" + a Google Doc editable version

Lesson 9

Bite-sized lessons + screen share examples

Lesson 10

Pitch template + examples

Lesson 11

Resource sheet

Lesson 12

BONUS spreadsheet

The investment

$1497
$ 977 once-off
  • Out of your budget? Email Alice at alice@hustlingwriters.com to enquire about payment plans. We strongly believe in equity over equality and are happy to discuss other options.

Who will you be working with?​

Alice Draper is a podcast publicist who is on a mission to make publicity easy and accessible for underrepresented women entrepreneurs at all stages of their businesses.

When Alice started building her business, she knew that publicity, in the right places, would garner her the authority she needed to position herself as a high-end copywriter. And so, she started pitching magazines like VICE, Refinery29, HuffPost, and Business Insider. This came with an unplanned skill — the art of the pitch — which is how she ended up pivoting her business towards publicity. She has been running Hustling Writers for over two years and in this time, she has secured her clients in over 500 podcasts including countless top 1% and top 0.5% podcasts.

When Alice isn’t building out publicity strategies or thinking of new story angles, she is taking advantage of her location independence by house-sitting with her partner in places like Tbilisi, Nairobi, or Cape Town.

Ready to get started

FAQ


Absolutely! If you opt for this, I would suggest that both you and your team member show up for the story development call. Your team member will then be able to use the recording and the notes, along with the training documents, to write compelling pitches. 🙂 I also recommend working with a team member who has decent writing skills.

Once you have gone through Module 3 – The Pitch Anatomy (even if you jump ahead). While this isn’t essential, it’ll give you a good sense of what the pitch structure looks like before the call.

If you want to, then sure. Some of my clients prepare and we end up with totally different story angles — so it’s not necessary. I do recommend that you have a decent idea of what sort of audiences you want to get in front of and, of course, what your objectives for your podcast publicity campaign are.


A good framework is four weeks with about three to four hours of “work” a week. (You will have to keep putting in some hours after you’re done – in terms of pitching and following up with podcast hosts.) However, it can take a lot less time or a lot longer, depending on how much work you are putting into this.

The training intensive is designed with enough built-in support that means… well, you shouldn’t. 😉 If you have any questions, you can pop them in the Slack group that both myself and the community respond to. If you REALLY need a one-on-one, you can pop me an email and I’ll send you a reduced consulting rate.

Here’s what you are risking: 1) the financial investment and 2) your comfort zone. Podcast guesting is a fantastic way of improving your messaging and communication skills. So even if you have a small platform or you are still working on your messaging, you are almost guaranteed to land guest placements on smaller podcasts. This gives you public speaking exposure and networking opportunities that will serve you as you grow and start pitching more competitive shows. (I have helped many entrepreneurs build publicity strategies from the beginning stages of business. Many of them started small and are now booked out on the top 1% podcasts.)

I have clients who saw an immediate return on investment (listeners’ buying into their programs or being invited to deliver keynotes). For other clients, it took almost a full year before they were seeing hard cash from podcast interviews. This largely depends on how competitive the shows are, how compelling your stories are, whether you are solving an expensive problem, and your marketing ecosystems. In this training intensive, I’ll teach you how to nail these four categories so that you are maximizing your return on investment.

You can become a podcast guest with nothing more than a stable internet connection and basic earphones (I’ve done it). Although, many podcast hosts appreciate a decent microphone and occasionally, a host requests this. A decent microphone shouldn’t set you back by more than $50 or so dollars. You can check out some suggestions here: https://www.thepodcasthost.com/equipment/the-best-podcasting-microphones-on-the-market/#smartlav.

I have put a lot of work into building out a transparent overview of the program and I have implemented a careful vetting process. I urge you to think hard before opting to purchase this program because, at this point, we are unable to issue refunds (due to non-refundable costs such as team salaries and referral fees). So no, right now, we don’t issue refunds. 🙂

Before you go...

Want a totally free copy of my 5 secrets to landing podcast guest pitches? PLUS the “take and tweak” template that has gotten my clients on hundreds of podcasts?
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