Do you want to live in a world that is more equitable? A world where women have access to 50% of venture capital funding — instead of a mere 2%? Or a world where an entrepreneur in Nigeria can easily access financial services and launch their online business, instead of facing blacklists and sanctions from most financial technology companies?
While you go out and create this world, we will get your stories into the world.
As PR strategists, our proudest accomplishment is helping clients build equitable companies that leave a lasting impact in the world.
When disruptive entrepreneurs dare to speak up and tell their stories — remarkable things happen.
Alice launched Hustling Writers in 2020. Tšhegofatšo Ndabane, our Chief Storyteller and in-house psychologist (just kidding, but she is completing her Masters in clinical psychology) joined the team in 2021. In this time, we have helped a small handful of retainer clients (most of whom are still with us) share pivotal stories, boost book publicity, raise their rates, grow their platforms and credibility, and most importantly, transform their clients’ and audiences’ lives.
Tšhegofatšo and I have written for Refinery29, VICE, Business Insider, Greatist, Well+Good, HuffPost, and countless other regional, national, and international publications.
Are you ready to amplify the disruptive work you were born to do?
Get in contact and let’s make publicity accessible
Ever dreamt of being a prominent podcast guest?
Have you ever wondered what the most popular speakers, consultants, and authors’ secret was to securing guest speaking spots on top podcasts?
Do they have some magic formula or relationship the rest of us don’t have access to?
Who will you be working with?
Alice is on a mission to make publicity easy and accessible for underrepresented women entrepreneurs at all stages of their businesses.
When Alice started building her business, she knew that publicity, in the right places, would garner her the authority she needed to position herself as a high-end copywriter. And so, she started pitching magazines like VICE, Refinery29, HuffPost, and Business Insider. This came with an unplanned skill — the art of the pitch — which is how she ended up pivoting her business towards publicity. She has been running Hustling Writers for over two years and in this time, she has secured her clients in over 500 podcasts including countless top 1% and top 0.5% podcasts.
A big part of Alice’s work looks into normalizing rejection, and how rejection resilience ties into success. Her weekly newsletter, The Rejection Chronicles, explores topics like living with rejection sensitivity, building sustainable outreach habits, and normalizing the “rejection sting”.
Alice grew up in a small town in South Africa, but — as Hustling Writers’ clients know — she is rarely in one place for long. You might find her house sitting in Tbilisi, with her partner in Dubai, or strolling along a seaside boardwalk in Cape Town.
Tšhegofatšo is a podcast publicist who is on a mission to make publicity easy and accessible for under-recognized mental health practitioners.
Tšhegofatšo’s journey into publicity started three years ago when burnout prompted a career pause and pivot. As it turned out, what had drawn her to psychology was also the thing she had always loved about writing: that our stories are sacred. This is when she discovered the power of the pitch, and started writing for publications like Refinery29, Well + Good, Life & Thyme, and Greatist. Soon thereafter, she merged her passions by circling back to her masters in clinical psychology, while working with psychologists and other mental health practitioners in practice and academia. As chief storyteller and strategist at Hustling Writers, Tšhegofatšo has helped clients tell the personal transformational stories that have informed their work, and gotten their scientific research out from journal paywalls so it might reach the audiences they serve through mainstream media.
When Tšhegofatšo isn’t sitting with the stories of her clients or working on her thesis, she can be found steeping a cup of tea, taking long walks in nature, or experimenting with a new baking recipe.
Online Business Manager
Samantha was awarded the 2022 VA of the Year Runner-Up by PANSA. Her full-service virtual assistant and online business management agency helps female-owned business owners focus on revenue-generating tasks by taking off the administrative load.
Samantha and Alice first started working together in 2020, and in this time she has helped Alice evolve her business model into a one-stop shop for progressive entrepreneurs looking for a PR presence.
You probably won’t see a lot of Samantha but she is the person behind the scenes making sure your emails and follow-ups are sent out, your spreadsheets are up-to-date, and no acceptances are slipping through the cracks.
When Samantha isn’t running her business, you can find her hiking, reading, traveling, doing crossword puzzles, or sharing advice with aspiring virtual assistants in Africa on her Youtube channel.
The Ralph Waldo Emerson quote is one Christina has always felt drawn to: “The mind, once stretched by a new idea, never returns to its original dimensions.”
This stretched mind uncurled and devoured while at Rhodes University, during her BA in Journalism and Media Studies, and Anthropology, and later Honors in Anthropology.
She has strayed at times and indulged in her wanderlust as a yacht stewardess and yoga instructor while moonlighting as a copywriter. In 2021, Christina packed her suitcases and relocated to Edinburgh, where she completed my Masters in Environmental Sustainability from the University of Edinburgh. She’s dabbled in social media management, conducted research for a South African gender and media democracy NGO, and ended up taking charge of brand development for her boxing club in Edinburgh.
When Christina is not working, she is often found traveling, surfing, hiking, doing overly elaborate skincare routines to carefully curated Spotify playlists, and cooking.