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About Hustling Writers

Your podcast tour starts here!

Leverage our Story-to-Stage Framework to turn your lived experience into top-tier podcast bookings.
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Eleanor Beaton Headshot
“I have worked with Hustling Writers for 3+ years. I was able to guest on dozens of podcasts, which helped me get in front of tens of thousands of ideal listeners. Hustling Writers also helped me land super high profile guests for my own show — folks like Guy Kawasaki and Nancy Duarte. Alice is not only an extraordinary human, she DELIVERS, and she does it consistently. I recommend her wholeheartedly and without reservation."

ELEANOR BEATON

FOUNDER & CEO, SAFI MEDIA
So much of my business marketing success is because of Hustling Writers. Hustling Writers was instrumental in getting me fully booked for podcasts to promote my book and getting my articles accepted in respected media platforms. She has the special knack of helping me find the right stories to tell, pitch those stories, and if needed, write those stories in my tone of voice.

Kelli Thompson

Leadership and career coach, KellI THompson LLC
Kelli Thompson
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"I had a goal of getting on more top 1% podcasts, but did not have the time or bandwidth to pitch. Hustling Writers made the process really easy for me. If you are considering trying to get on more top 1% podcasts and need a partner in that, I cannot recommend Alice enough. Hustling Writers is a perfect partner for getting your pitches over the finish line."

Henna Pryor

workplace performance expert and global keynote speaker, pryority group, llc

Clients featured in:

Seen in:
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Zenica Chatman
Working with Hustling Writers was one of the best investments I made in my business. Alice and her team listened to me and helped me create a message that would resonate with podcasts hosts and have them eager to work with me and support me as I work to reach even more people with this message.

Zenica Chatman

Executive Coach, Zenica Chatman coaching
I started working with Hustling Writers with the hope and intention of getting on seven podcasts. We have already secured, booked, and recorded 24 podcasts. Alice has been a dream to work with. If you are hesitant, or think that nobody is going to pick up your pitch, you are wrong. Alice is tremendous at finding those gems to use for the pitch and really figuring out who it's going to resonate best with.

Brooke Janousek

Fractional CMO, The Grow CMO
Brooke Janousek
Dr Candice Nicole Hargins
“Working with Hustling Writers was a game-changer for my visibility. Tšhegofatšo's expertise in public relations opened doors that I never thought possible. audience. I am deeply grateful for Tšhegofatšo's contributions, which have significantly elevated my profile and helped me achieve my professional goals of promoting my upcoming book well in advance."

Dr. Candice Nicole Hargins

Award-winning psychologist, author of Good Sex: Stories, Science, and Strategies for Sexual Liberation
ABOUT HUSTLING WRITERS

Ready to be on the

front page of Google?

The first step is doing a podcast tour!

What a podcast tour can do for your business:

  • Put your business on the front page of Google thanks to backlinks
  • Ensure your book hits bestseller lists—or even sells out on Amazon—in launch week
  • Bring in instant purchases of high-ticket offerings (our clients report as much as $20K)
  • Get you invited to deliver high-paying keynotes that pay upwards of $15K
  • Explode the number of people opting in to your mailing list or following you on social media
  • Attract thousands of new listeners to your own podcast
  • Build priceless relationships with influential podcast hosts
  • OWN the keywords associated with your brand (a podcast tour ensures that if someone Googles your “book title” or “business name” you are the only person coming up)
Let's go
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What we have done​

Secured our clients as guests on over 500 podcasts

Our clients have been invited on many top 1% podcasts including WorkLife with Adam Grant, Unf*ck Your Brain with Kara Loewentheil, How To Be Awesome At Your Job with Pete Mockaitis, Negotiate Anything with Kwame Christian, and countless others.

Turned personal stories into viral authority-building articles

We have coached clients through the process of uncovering and sharing pivotal personal stories. Many of these have gone viral resulting in TV segments, speaking engagements, and moderator opportunities.

Built authority, credibility, and trust

Our PR has expanded our clients’ networks, increased their authority and trust among their existing network, grown their brand awareness, and brought in new leads to their businesses.
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Jamie Varon on My Rejection Story with Alice Draper

Jamie Varon: Self-Trust

6 March 2025 No Comments

In this episode, Jamie and Alice unpack the deep emotional weight of putting yourself out there. They explore why self-rejection is often the biggest hurdle, how social media tricks us into idolizing effortless success, and what happens when you stop chasing external validation and start trusting yourself instead. Jamie shares the raw reality of her own career—the disappointments, the setbacks, and the turning point when she finally decided to stop letting rejection define her.

Alice Draper on My Rejection Story cover image

Alice Draper: Internal Rejections

18 February 2025 No Comments

What happens when rejection isn’t a person telling you no—but life itself pushing back?

We talk a lot about rejection from others—failed pitches, book rejections, heartbreak. But what about the times when rejection comes in unexpected forms? When your body, mental health, or circumstances force you to hit pause, even when you desperately want to keep going?

Who will you be working with?

Alice Draper smiling and holding a mug
Tshegofatso Ndabane sitting and smiling

Alice Draper

Founder and Chief Strategist

Alice is on a mission to make publicity accessible for under-recognized entrepreneurs at all stages of business.

When Alice started building her business, she knew that publicity, in the right places, would garner her the authority she needed to position herself as a high-end copywriter. And so, she started pitching magazines like VICE, Refinery29, HuffPost, and Business Insider. This came with an unplanned skill — the art of the pitch — which is how she ended up pivoting her business towards publicity. She has been running Hustling Writers for since December 2020 and in this time, she has secured her clients in most of the top 1% and top 0.5% podcasts. She also hosts the award-winning podcast My Rejection Story.

Alice grew up in a small town in South Africa, but — as Hustling Writers’ clients know — she is rarely in one place for long. You might find her house sitting in Tbilisi, in Dubai, or strolling along a seaside boardwalk in Cape Town.

Tšhegofatšo Ndabane 

Account and Partnerships Lead

Tšhegofatšo’s journey into publicity started three years ago when burnout prompted a career pause and pivot. As it turned out, what had drawn her to psychology was also the thing she had always loved about writing: that our stories are sacred. This is when she discovered the power of the pitch, and started writing for publications like Refinery29, Well + Good, Life & Thyme, and Greatist. Soon thereafter, she merged her passions by circling back to her masters in clinical psychology, while working with psychologists and other mental health practitioners in practice and academia. As chief storyteller and strategist at Hustling Writers, Tšhegofatšo has helped clients tell the personal transformational stories that have informed their work, and gotten their scientific research out from journal paywalls so it might reach the audiences they serve through mainstream media. 

When Tšhegofatšo isn’t sitting with the stories of her clients or working on her thesis, she can be found steeping a cup of tea, taking long walks in nature, or experimenting with a new baking recipe.

A photograph of Samantha Dube smiling
Christina Schild smiling at the camera

Samantha Dube

Online Business Manager

Samantha was awarded the 2022 VA of the Year Runner-Up by PANSA. Her full-service virtual assistant and online business management agency helps female-owned business owners focus on revenue-generating tasks by taking off the administrative load. 

Samantha and Alice first started working together in 2020, and in this time she has helped Alice evolve her business model into a one-stop shop for progressive entrepreneurs looking for a PR presence.

You probably won’t see a lot of Samantha but she is the person behind the scenes making sure your emails and follow-ups are sent out, your spreadsheets are up-to-date, and no acceptances are slipping through the cracks.

When Samantha isn’t running her business, you can find her hiking, reading, traveling, doing crossword puzzles, or sharing advice with aspiring virtual assistants in Africa on her Youtube channel.

 

Christina Schild

Account and Partnerships Lead

The Ralph Waldo Emerson quote is one Christina has always felt drawn to: “The mind, once stretched by a new idea, never returns to its original dimensions.” 

This stretched mind uncurled and devoured while at Rhodes University, during her BA in Journalism and Media Studies, and Anthropology, and later Honors in Anthropology. 

She has strayed at times and indulged in her wanderlust as a yacht stewardess and yoga instructor while moonlighting as a copywriter. In 2021, Christina packed her suitcases and relocated to Edinburgh, where she completed my Masters in Environmental Sustainability from the University of Edinburgh. She’s dabbled in social media management, conducted research for a South African gender and media democracy NGO, and ended up taking charge of brand development for her boxing club in Edinburgh.

When Christina is not working, she is often found traveling, surfing, hiking, doing overly elaborate skincare routines to carefully curated Spotify playlists, and cooking. 

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